\ MOD \
ADJECTIVE – Informal for modern
NOUN – British (especially in the early 1960s), A young person of a subculture characterized by stylish dress, the riding of motor scooters, and a liking for soul music, coffee and amphetamines.
modcup was born in February 2013. Initially a concept born out of the creative minds of original founders Travas and Mike, it really took flight that May when Justin came aboard. The company was founded on the principles of freshly roasted coffee, and a love of good music.
The company’s first retail establishment was a converted hot dog cart that served coffee curb side in Hoboken, NJ; Google “modcup coffee cart” and you’ll find the little cart that built the company. The company’s first roaster was a 2 lb. mini drum barrel Ambex YM2 that was housed in a tiny garage on Jefferson Street in Jersey City.
The company’s first coffee – a naturally processed Bali.
modcup now has 2 retail cafes, a 1969 Citreon coffee truck, and a 2000sq.ft cafe/roastery with a bigger 15 kilo commercial sized roaster.
Things may have changed in modcups world since its inception, however its unwavering commitment to the following three principles have not;
1. Coffee is a perishable product – once roasted you have a short window to grind brew and consume it if you want to taste its true flavor complexity.
modcup refuses to sell any coffee 18 days after its roast date.
2. Coffee is one of the most complex fruits on the planet – it has the potential to display double the flavor complexity of wine
modcup refuses to go the dark side – over roasting kills complexity and natural flavor – there are categorically no dark roasts in the mod world
3. Coffee like music should be fun! Pretentious coffee like pretentious music should be avoided at all costs.
modcup likes it coffee like it likes its music full of soul; capable of energizing ones spirit and curiosity
THIS IS THE MODERN WORLD